Commercial

Your brand has a story. We make sure people actually want to watch it.

I Don't Know Studios is a San Diego commercial video production company creating cinematic brand films, commercials, and social ads for businesses that want to stand out without looking like everyone else.

We're filmmakers first. That means we approach a 30-second commercial with the same attention to storytelling, lighting, sound, and composition that we'd bring to a motion picture. Because a great commercial shouldn't feel like an interruption. It should feel like something worth watching.

Whether you're launching a product, introducing your company, or giving your audience a reason to care, we'll help you turn your message into a film that looks incredible and actually says something.

We work with brands, agencies, entrepreneurs, nonprofits, and marketing teams to create commercial content that serves a purpose.

Our commercial video production services include:

• Brand films: Cinematic stories that introduce who you are, what you do, and why it matters.
• Commercials: High-quality advertisements for websites, digital campaigns, television, and connected TV.
• Social ads: Short-form, attention-grabbing content designed for Instagram, TikTok, YouTube, and other platforms.
• Product videos: Visual storytelling that puts your product and its details front and center.
• Corporate and testimonial films: Real people, authentic stories, and professional presentations that build trust.
• Campaign content: Multiple videos and variations created from a coordinated production.

One shoot can do a lot of heavy lifting. Whenever possible, we plan productions to capture enough material for a hero film, shorter advertisements, vertical videos, and additional content you can use across your marketing channels.

Depending on the project, we handle everything from initial concept development and scripting to creative direction, pre-production planning, professional crew, cinematography, lighting, location sound, editing, color grading, and sound design.

Need a 60-second commercial and six social cutdowns? Great. Need an entire visual campaign? We can build that too.

We scale the production to the story rather than throwing unnecessary people and equipment at the problem.

Big look. Small army.

1. We ask questions. We start with your brand, audience, goals, and the one thing you want viewers to remember.
2. We build the plan. We develop the concept, script or interview approach, shot list, production schedule, and creative direction.
3. We make movie magic. Our crew handles the cameras, lighting, audio, and direction while keeping the production organized and moving.
4. We bring it together. We edit, color grade, refine the sound, and shape the footage into a finished film.
5. We deliver the goods. You receive the approved video and any agreed-upon alternate cuts or social media versions, formatted for their intended platforms.

For straightforward commercial projects, our goal is a turnaround of two weeks or less after filming, assuming feedback and approvals stay on schedule. Larger campaigns, extensive revisions, multiple locations, or complex production requirements may take longer.

Commercial video projects generally start at $5,000, with larger productions ranging up to approximately $20,000 or more, depending on filming days, crew, editing requirements, scheduling, locations, and travel.

We'll build a scope and quote around what your project actually needs.

You know your business. We know how to make it look good on camera.

Tell us what you're working on. We'll figure out the rest together.